What Does The Digitization of the Money Market Have in Store For You?

In ancient times, bartering was the prime source

Do you know the reason why human civilization has flourished for so many centuries?  Owing to the basic necessities- food, water, clothing, and shelter? Yes, that’s true but along with that the exchange of finances has been monumental.

In ancient times, bartering was the prime source of exchanging goods and services. Later people started to make use of metal coins, leather money, and then paper notes. Long gone are the days when we used to send a money order. Sooner everything was replaced by credit and debit cards and now in the era of digitization, money is exchanged in just a few seconds over a single click.

Why are we traveling through history?

From the barter system to digitization, we can see the radical departure of the traditional model of monetary exchange. In fact, experts anticipate the future of the money market to be more digital than today. Being the torchbearer of the money market, WebMob assumes the responsibility to walk you through this entire transformation.

So, let’s have a look at how digitization has paved the foundation for the future.

Substitution of Cash With Electronic Money

When was the last time you took out tons of cash from your bank to carry out a transaction? Seems like a long time ago, right? This is what digitization has achieved in this era.

Right from grocery stores to online shopping, digital payments through mobile applications have replaced it all.

People seem to have accepted digital banking as the new normal. There are even some examples of banks having fewer or no brick and mortar locations.

In the present age where right from money exchanges to loan applications when everything is possible through the smartphone in our pockets, is it even necessary to have a physical branch?

Around 94% of mobile banking customers use online banking platforms at least once a month.

Rise of the FinTech Industry

FinTech has played a huge role in the innovations and digitization of the finance industry.

It has offered faster, cheaper, transparent, and user-friendly financial services and products.

FinTech is altering the landscape of finance through online financial tools, money lending, tracking financial activities, creating investment opportunities, and automated chatbots.

Customers can compare shop, compare products and services offered by various financial institutions via FinTech platforms, and get answers to all their queries under one umbrella.

The industry has started to lay its roots in the market and will grow more rapidly in the upcoming days.

One of the biggest FinTech products is the digital payment, which holds 25% of the FinTech market.

The Introduction of Crypto-Assets

There has been a notable expansion of crypto-assets in recent years. The cryptocurrency allows the customers to exchange cryptocurrencies for assets such as fiat money or other digital currencies.

Due to the decentralization and speed of currency transfers, anonymity in money transfers, deflationary nature of digital currency, the cryptocurrency exchange market is booming in the market.

Applications such as crypto mining and cryptocurrency hardware wallets have proven beneficial for the customers, making the transfers much easier, and providing better security.

With the adoption of cryptocurrencies for real-world transactions, there would a huge digital transformation in the finance market for a better future.

According to Kaspersky, over 19% of people worldwide bought cryptocurrency before 2019.

Launch of  Blockchain, Artificial Intelligence, and Machine Learning

There is no progress without technology and similar is the case with finance. With the utilization of technical prodigies like blockchain, artificial intelligence, and machine learning, the scope for digitization has taken a step ahead.

These platforms are providing greater efficiency, better market transparency, minimizing the risks, and low costs for compliance and regulatory insights.

They have also made the comparability of entities and securities through universal data standards possible and have eliminated duplicated or redundant processes through ledger consolidation.

The AI-driven adviser can bestow you with low-cost advice solutions for money related matters.

Owing to such exceptional advantages, these platforms are sure to move up the wealth management value chain, streamline services, and cutting costs.

WebMob offers a wide range of Money Market trading platforms strengthened by all these emerging technologies. Do check them out here.

The cost savings from banks’ chatbot usage alone will reach $7.30 billion worldwide by 2023.

More Change on the Horizon

Digitization has started taking baby steps in the finance industry and undoubtedly it is going to flourish more in recent years. With the infusion of technology, the working structure of the financial institutions has been completely transformed into a better place than what it was a decade ago. From digital banking to chats and complex models which manage our financial health and resolve financial issues, we can see that every aspect of the finance sector has been impacted. Perhaps, mankind would be oblivious to currency coins and paper notes in some years.

With so much development around the corner, WebMob can help you give that digital touch to your organization. We provide Money Market Platform, Digital Exchange, Decentralized Cryptocurrency Exchange(DEX), ERC20 based Cryptocurrency, Blockchain solutions, and many more trading platforms to help your organization grow. Be it any financial institution or any personal financial decision, our professionals are here to help you out anytime.

So, let’s connect today and help you be a part of the digital evolution with WebMob.

Current FinTech Trends to Define The Future of Finance and Emerging Technologies

About six years ago, when we had started

About six years ago, when we had started setting WebMob up, nobody had any clue as to which direction the FinTech industry would drive into. Today, the FinTech space is gaining attention as well as a significant development, not only in terms of the technologies but also in terms of customer adoption. In fact, recent reports suggest that the global financial technology market is expected to grow at a CAGR of 22.1% in the period of 2020-2025. This growth is synonymous with the trends we have been observing in the past years and it is expected to continue ahead.

What are the factors that are driving this growth?

Primarily, digital payments, lending segments alternatives, and technology-led innovations have been paving the way for better scope in the field of FinTech. Calculated risks, a keen eye on detail, and a strong knowledge of FinTech trends can be instrumental in benefitting from the changing landscape. Let’s have a deeper view of the current trends in the FinTech industry:

Blockchain is Set to Turn The Tables

Without a doubt, the latest trends in FinTech begin with the modern peer-to-peer transactions carried out on distributed ledger technology. Blockchain is a type of DLT that enables faster, cheaper, and simultaneous confirmation from all parties on the network. This not only eliminates the need for intermediaries but allows a secure alternative to the lending segments. The revolution is not limited to the adoption of cryptocurrencies and blockchain wallets. Blockchain-powered trading platforms are continuously gaining a popular place.

More than 75% of financial services companies are eager to witness live production systems soon.

AI Seems Promising For FinTech

Copious amounts of data come with the inability to handle it. That’s where Artificial Intelligence and Machine Learning save financial institutions. Today, we not only have stand-alone solutions for finance-based operations, but we also have analytics and performance monitoring applications being used by many financial giants. The existence of AI allows consumer lending platforms to leverage machine learning capabilities and improvise on the traditional predictive-analytics approaches.

Growth of FinTech Trading and BaaS Platforms

The disruptive technologies are at their peak and every sector of finance is looking forward to grabbing its share. That’s where the FinTech trading platforms come into the picture. Trade finance, Money market, Intraday, and even Fiduciary – for all that a business might need, we build a FinTech trading platform for them. In addition to trading platforms that are scalable and secure, the industry demands banking-as-a-service platforms and neo-banking services for next-gen customer solutions.

The Intervention of Robots

Marking new strides in advancements, we also have robotic-process automation leaving a significant impact on traditionally carried out processes and operations. Though the welcome of RPA in FinTech has been quite recent, we continue to come across several experiments being carried out by firms regularly. Targeting specific abilities with the help of emotional intelligence, analytical and critical reasoning, natural language processing, and physical sensors is out there in the limelight. To address the challenges it comes with, RPA is now being stimulated to complement the human workforce environment and perform the tasks more effectively. You can read more about RPA through our latest article.

Open Banking and Cyber Security

In a recent post, we explained what open banking truly is and what can we expect from it ahead. Around the globe, several financial institutions are altering their regulatory norms and compliance to make way for customer-focused FinTech solutions. Open banking is one of the areas that are yet to be discovered by most global banks.

Now the emerging technologies come up with their own challenges pertaining to the cybersecurity issues that might arise. Extensive dependency on cloud environments and the typical API management standards pose the need for stronger cybersecurity solutions. If we relate this to the banks opening up their APIs, they would need ample cybersecurity assistance to operate efficiently.

The FinTech space is transforming at a pace too high, it might become difficult to catch up with the developments. But if tracked up, these new-age technologies can not only prove to be a boon for you but your business as well.

Stay in touch with the latest trends in FinTech with your own FinTech support system – WebMob. Check out our other blogs to have a deep understanding of what each of these technologies can do for you.

Open Banking: The Incoming Revolution in The FinTech Industry

You make your daily payments from your

You make your daily payments from your checking account, and when you need to buy a new car or a home, you probably just take a loan from the bank. But today, instead of just satisfying the daily financial needs, emerging technologies are creating more options for you. And what if we tell that you can save up your money, buy easily and pay effortlessly? Sounds crazy, right? But with open banking, the impossible is possible now!

Today, 8 out of 10 financial firms are adopting or planning to adopt open banking.

Ever since the inception of this concept, banks across the globe have been quite stiff with respect to their take on this novel idea. At WebMob, we have always kept a close eye on these trends and thus, we are here to disclose all you need to know about open banking before it actually steals the show.

What is Open Banking?

The term open banking generally means the sharing of financial information electronically, securely, and only when the customer approves of it. Application Programming Interfaces or APIs allow third-party providers (TPP) to access such information and use it for the development of new applications and services. In a nutshell, the ultimate aim of open banking is to provide a better experience to the customers.

Over 71% of financial institutions feel that open banking is a positive initiative, while 77% agree that it is a radical change for financial services.

How is Open Banking Proving to be Revolutionary?

Open banking is being considered as one of the striking sectors in the FinTech industry. It has allowed banks to ‘open up’ and we acknowledge the Payment Services Directive (PSD2) for bringing this change. It has introduced AISP and PISP in the field and they’re all set to turn the landscape of traditional banking.

  • Account Information Service Provider (AISP)

These TPPs are authorized to retrieve account data provided by banks and financial institutions. The data obtained is then analyzed to gain insights and develop value-added services for the customers.

  • Payment Initiation Service Provider (PISP)

These  TPPs are authorized to initiate payments into or out of a customer’s account. In order to operate and carry out such transactions, the PISPs have a specific license.

All of this has combinedly offered plenty of opportunities for creating new value-added services, streamlined lending,  automated accounting, and much more.

Around 94% of financial institutions are considering how Open banking can enhance their current service.

Now, when banks are finalizing their open APIs, and the FinTech industry is providing excellent innovations, the customers have found themselves in a big dilemma about whether to choose open banking or not!

To make things crystal clear for you, let’s have a wider look over the benefits of open banking.

    1.  Banks can easily connect to the APIs of the other service providers in the market by opening their APIs and also expand their offerings to the customers.
  1.  Bank will have all the relevant data obtained from the customers and thereby analyze the same to provide better-customized services.
  2.  With the introduction of digitization through open banking, the banks can improve and automate the existing services and products. Also, they will able to adapt to the changing business trends in the market as well.
  3.  The customers can view the necessary information in other partner banks through a single interface itself.
  4.  FinTech companies will be able to innovate new products and services such that the customers can plan their finances, manage loans, and investments in a better manner.
  5.  They will able to create marketplaces for different niches of services, such that the customer can make use of the best or access all through just one interface.

Did you know that 84% of the financial services companies are investing in open banking products and services?

Should I Shift Towards Open Banking?

Yes. You definitely should. With the blink of an eye, open banking is going to change the face of the finance industry. Due to the current obstacles being faced by traditional banks, they will be forced to make the move, while the FinTech industry would surely adopt a model which will simplify their regulatory and compliance requirements. And for a customer- it’s a win-win situation as there would be more affordable and customized services, more convenient operations with financial tools, lower costs, and increased efficiency.

When you opt for the change, you need a guide for help and there couldn’t be a better place than WebMob. With the best practices used in various financial services and efficient platforms and FinTech, we are here to help you keep up with the developments in the finance industry.

So, come join us and embrace the technological revolution in finance.

The Influence of Robotic Process Automation on The FinTech Industry

The advancements in the IT sector and emerging

The advancements in the IT sector and emerging technologies have made it possible for machines to perform tasks more efficiently, than a human. It’s just not limited to the performance but has also moved ahead to intelligence and intellectual caliber as well.

Now when we talk about artificial intelligence and robots, you might have thought about the ones you’ve seen in Star Wars or the ones found in daily life having mechanical components and whatnot. But when it comes to FinTech, the robot is not a humanoid. Here, we are talking about chatbots and ad hoc software that automate the activities in financial institutions. Curious to know more? Let’s find out!

What is Robotic Process Automation(RPA)?

Robotic Process Automation is the use of automated software for executing tasks. Within the digital systems, the ‘robot’ takes over the actions and the processes carried out by humans. RPA software is designed to increase productivity, provide real-time customer solutions, and reduce the time wasted on repetitive and unnecessary activities. In FinTech and other financial institutions, RPA works on the pre-determined configurations and set of instructions on what should be done on each and every step. Once the necessary roadmap is fed into the RPA software, it can perform all the functions and carry out tasks as per requirements.

Gartner predicts that within the next two years, over 72% of the organizations will be working with RPA.

Why Robotic Process Automation for FinTech?

  • Incisive Insights

On implementation, FinTech can generate comprehensive insights into customer’s needs and the evolving market trends and patterns. Owing to these insights, developments, and modifications can be made in the product and services to provide better customer satisfaction.

  • Lower Operational Costs

RPA can perform all the iterative tasks, right from extracting and entering data to generating financial reports with negligible errors in minimized duration. The manually repetitive and time-consuming tasks are easily done and the extra costs on the labor are thereby reduced to a great extent.

Did you know those top performers earned nearly 4X on their RPA investments, while other enterprises earned nearly double?

  • Higher Productivity

RPA allows financial institutions to brainstorm more on developments, innovation, and strategies, as the employees no longer have to spend hours on their daily mundane tasks. This generates a scope of improvement in the employees’ morale and creativity, and brings the best out of them. Not just that, it also improves operational efficiency by making the processes faster and much efficient.

  • Better Compliance

RPA reduces the business risks and sustains high process compliance by maintaining audit trials for every single process. The automation framework can be of great use in customer-facing compliance such as KYC and AML procedures.

As per a survey, over 38% of the respondents listed compliance improvement as the leading benefit of RPA implementation.

Which Robot Archetypes can transform FinTech operations via automation?

  1. Verification & Validation Robots

An employee has to spend a tremendous amount of time collecting and validating the data received from customers, partners, companies, banks, and numerous errors too are generated during this. Validations RPA tools can authenticate information during KYC by verifying it with the real-time data available in the systems.

  1. Scheduled Robots

Daily events, coffee breaks, unexpected holidays can cause a delay in completing the tasks within the deadline. But not when someone can complete the work for you in a jiffy! The scheduled robots are hardcoded to deliver the required tasks and projects in time. The automation solutions thereby make the work easier, efficiently, and save up time as well.

  1. System Interoperability Robots

For development, most of the resources and configurations in FinTech are outsourced and are built on agile future-proof platforms. When such financial institutions are merged or acquired, the basic systems are critically affected and there’s much of manual work. But with automation robots, all the available systems can be integrated easily- lessen much of the complicated work.

  1. Data Input Robots

The entire process of copying data and entering into some other app is always time-consuming, much expensive, and full of errors when performed by humans. The integration with the legacy systems can also prove to be costly and might face several difficulties too. So, these data bots can skip most of the unreliable steps which consume the time of most humans, and are cost-effective as well.

Even Deloitte claims that RPA will achieve ‘near-universal adoption’ in the next 5 years.


Robotic process automation is indeed playing a crucial role in the FinTech industry these days. RPA not only deals at delivering exceptional customer experience at lower costs but also provides lean management to the operations. With its implementation, financial institutions have been able to minimize eros, human efforts, frauds, and have automated security and compliance too. With the industry being highly data-intensive and flexible operations-oriented, the need for more RPA models is surely going to take a leap in the near future.

But why should you wait for the future when you can automate your financial operations today?

Yes, with WebMob it’s possible. Make the best use of advanced technologies, cut down your costs, and unnecessary efforts with Robotic Process Automation.

Step ahead of your competition. How? WebMob is here to satisfy your organization’s FinTech requirements. Are you ready to upscale your financial infrastructure?

From ABC to XYZ – All You Need to Know About Trade Finance

In this tech-savvy era, where every other thing is given that Midas touch of technology,

From ABC to XYZ – All You Need to Know About Trade Finance

Did you know that over 80% of the world trade relies on trade finance?

In this tech-savvy era, where every other thing is given that Midas touch of technology, trade finance has bloomed by that technological touch too. Heavily reliant on paper, phone calls, emails, and many more, trade finance had been on a quieter side of finance.

But over recent years, FinTech has shaken up the ‘Sleeping World’ of trade finance by making the finance simpler, faster, and much efficient. Negotiating financial terms, securing letters of credits, and obtaining invoice financing are now just a one-click away.

Around 60% of financial institutions view FinTech firms as potential partners.

And what has made all this possible?

Well, the answer lies in the ABC & XYZ. So, let’s dig in and figure that out.

A- Artificial Intelligence

Through the analogs, natural language processing, and chatbots, Artificial Intelligence has brought a revolution in the current framework of finance. Machine Learning or ML which is another subset of AI has made the processes much faster and error-free than humans. AI has been constantly providing predictive analysis for problems, discovering new opportunities in the market, understanding trading partner’s requirements, and making electronic configuration of trading documents. Therefore, it’s won’t be wrong to say that Artificial Intelligence has been a boon for trade finance.

Chatbots will save banks $7.3 billion by 2023.

B- Blockchain

Blockchain has majorly focused on reducing cost, boosting speed, and elevating the transparency of cross-border trade. The reason for this being Distributed Ledger Technology or DLT which has paved the foundation for digitalization in trade finance. Owing to this, sellers get their payment in time and can make effective use of their working capitals. Not just that but the back-office automation in drafting documents slash overloads, chances for frauds, and hoax trading are reduced and a new global trading utopia has been created.

Over 77% of financial service

incumbents are expected to adopt blockchain in FinTech for in-product processes or systems by 2020.



C- Corda

In general, Corda is an open-source blockchain platform built and released by R3 in 2016. And since its development, R3 has brought over 70 companies like Marco Polo, Voltron to bring trade finance onto the blockchain. There has been a significant reduction in transaction times, mitigation of risks, and has made trade finance much easier. The prototype has integrated a standard user interface and with further enhancement, it would provide wider access to financing techniques. Owing to these benefits, we at WebMob have a focused team of certified Corda specialists, who tirelessly handle our projects.

X- xRapid

xRapid is a cryptocurrency-driven payment product by Ripple. The product provides on-demand liquidity to financial institutions for international payments without having a correspondent relationship from both ends. The transactions can happen in minutes and at a much lower cost than traditional methods. And all of this is possible through XRP- a cryptocurrency by Ripple which acts as the bridge between fiat currencies. Currently, being complementary to Swift, xRapid with the help of modern technologies is sure to replace its competitor.

Y- You

Yes. None other than you yourself as a customer are equally a part of trade finance. There would be no trading without customers and bank-led solutions are already long gone now! The entire FinTech industry has become customer-centric with the technological transformations taking place around. For each of our projects, our trade finance platforms are highly customer-oriented and flexible.

Over 77% of traditional financial institutions plan to increase their focus on innovations to boost customer retention.

Z- Generation Z

The natural ability of Generation Z to evolve with the latest technology and work thoroughly with it has made a positive impact on the trade finance sector. Gen Z has more access to credit but they do not take much of it, and this is the most dynamic difference between them and the older generations. They are more likely to take risks as compared to Millennials and are

significantly better at handling their finances. Eventually, Gen Z finances will continue to shape economic trends and society is sure to benefit from their new ideas and lifestyles.

It just doesn’t end here!

Around the globe, financial institutions, banks, and FinTech startups are constantly been working on new tools and applications to bring a major transformation in trade finance. They do say ‘Blockchain is the future’, but the fragmented nature of global trade hasn’t been much support in favor of this digital transformation!

The trade finance is set to reach newer heights, especially with the incoming of scalable FinTech platforms. And with us, you can get that vital push in the industry.

Why should you choose us?

A- We utilize the latest AI techniques for trade finance.

B- When it comes to trade finance platforms, Blockchain is our strentgh.

C- Not just Corda, but we use Hyperledger too for flexible trade finance platforms.

X- Along with xRapid, we deal with xCurrent too.

Y- As a customer, you and your finances matter to us.

Z- Our Gen Z team is always at your service.

So, why waste time just wondering when you can have ABC and XYZ of the trade finance at your fingertips with WebMob?

Feel free to join us, now.

Manually Configuring/Deploying Corda 4 on Network

As promised earlier, It’s time to show the world how we setup

As promised earlier, It’s time to show the world how we setup Corda 4. The prerequisites are same. In fact, setting up Corda 4 is the same as Corda 3 plus bit code and stuff. So for Corda 3 setup, follow my previous post and let’s head for bit code and stuff. Just so we are clear, whenever I say earlier or previous, I’m referring to my previous post here.

Let’s edit some configurations!

Before that, please tell me you have AWS instances ready in accordance with my previous tutorial. Done? cool!

Alright, so the goal here is, what you run locally should run on server and should be able to discover other nodes and communicate with them which were deployed and bootstrapped in same way. After we did exact same setup as mentioned in previous post, you need to change wee bit of configurations in clients/build.gradle. Wherever you see --config.rpc.host=localhost, config.rpc.port=PORT_NUMBER and config.server.port=PORT_NUMBER; replace rpc.host=localhost with rpc.host= rpc.port to corresponding RPC port of your node which you configured in build.gradle of your PROJECT_ROOT and finally the server.port. Don’t forget to change Client’s host as well.

The node configuration part is now over. Now let’s do some bashing!

The missing Webserver

You might have noticed that corda-webserver.jar file is missing. Remember that message they used to flash back in Corda 3? The node webserver is for testing purposes only and will be removed soon. Well, they just did so. No worries though. Some tweaks and it’ll work just fine. Apparently, Corda now uses Tomcat Server embedded as RPC client to the nodes. I’ll leave that to you as how to connect with webserver of your choice. For this how-to guide however, I’ll use the one which everybody gets out of the box(Tomcat Server).

So help me, how do you run server for you node? By running task, right? say ./gradlew runBankAServer. For the ones who are wondering, the server tasks are defined in clients/build.gradle. Now, you might have been successful in running corda.jar as a system service. But must have been searching for a way to do so for webserver. How do we do that when we don’t have a runnable jar at the first place?

Here’s little recipe to run your gradle tasks as a service. Let’s go back old school(init.d).

  1. Put builds and gradle scripts on the server. Basically everything minus code, in simple terms.
  2. Create a init.d script like this
#!/bin/bashcd /project/root/directory/;
case "$1" in
   ./gradlew RUNNER_TASK &
   echo $!>/var/run/webserver.pid
   kill `cat /var/run/webserver.pid`
   rm /var/run/webserver.pid
   $0 stop
   $0 start
   if [ -e /var/run/webserver.pid ]; then
      echo webserver is running, pid=`cat /var/run/webserver.pid`
      echo webserver is NOT running
      exit 1
   echo "Usage: $0 {start|stop|status|restart}"
esacexit 0;

Replace RUNNER_TASK with the task name corresponding to your node. e.g. ./gradlew runBankAServer. Then save it as /etc/init.d/corda-webserver

3. sudo systemctl daemon-reload then sudo systemctl enable --now corda-webserver

4. sudo systemctl start corda-webserver

Boom! 🔥 Easy, right?

Let me know if you have corrections/suggestions/comments. Give me thousand claps if I’ve helped you somehow. Thanks!

Top 8 must-have social media marketing tools for brand success

Social media has become an integral part of our lives.

Social media has become an integral part of our lives. Just like brushing our teeth in the morning, scrolling through our phones early morning has become a routine. As we scroll through our
Instagram and Facebook feeds every day, we come across various new posts and start to like or share them because of their great content and pleasing aesthetics. Social media marketing plays an important role to promote one’s business or product with the help of mediums like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Tumblr. The content for these
platforms should be uniquely tailored and must help reach the potential audience to metamorphose them into conversions and alleviate brand awareness. Here is how social media marketing helps to enhance the growth of your company.

1. It helps to increase brand awareness. Social media marketing is the most sought-after technique that has proven to boost the awareness of your brand by driving considerable engagement with the help of likes, comments, shares, and reposts. It helps you reach the right audience and connect with them directly.
2. It helps to generate more leads and boost conversions with the help of promoting and sharing your products and content.
3. It is a great way to foster relationships with your potential customers. This can be done by staying in regular touch with them by responding to their queries and comments, conducting
polls or helping them with a quick turnaround. The Internet marketing industry is equipped with a massive range of social media marketing tools that help to enhance the brand success with the utmost ease. Not only they help you reach the right audience but also aids you in monitoring the consistent growth efforts that you make with these tools. Hence, here is a detailed guide to the top 8 social media marketing tools that you must include in your bucket list to attain the desired success of your brand.

1. Grum – Instagram has taken the world by storm. The entire day, our fingers are scrolling through the feed and we don’t seem to get enough of what’s coming up next. This social
media platform has revolutionized the marketing potential and engagement to a great extent. If you own a business and posting through your mobile phone on Instagram is a tedious task, then Grum brings to you a perfect solution. It helps you to post on Instagram with the help of your PC. You can also make most of their scheduled post time and swapping between different accounts. It doesn’t compromise on quality while editing or cropping the
pictures in any way.

2. Bit.ly – Bit.ly helps you track all your online activities. This tool provides custom URLs to help you measure your social insights. It is an incredible way to analyze which social media
platforms derive the most traffic from the content your post often. It is essential to keep a check on this tool to monitor the regular growth activities of your brand.

3. Canva – It is a renowned tool that every entrepreneur from small business to the big multinational company has been using for creating perfect visual content. With the help of this handy tool, you can create the most attractive and quality visuals despite being a non- designer. This tool is equipped with a huge variety of premium images, custom layouts &
overlays and stunning font selections. You can create eBook covers, photo collage, custom outlays with the help of this tool.

4. Animoto – Video is perhaps the best strategy to capture the attention of your audience. Hence, it is important to make it precisely informative with the right themes and templates. Animoto does a great job for you. It helps you reach out to the right customers with the help of a video that not only looks appealing but also spreads the right message among them. The greatest advantage of this stunning social media tool is that it helps you add text overlays throughout the video which helps customers know what is happening even if the volume is down! Rest assured and enhance your brand awareness with videos which are certain to receive more shares than theoretical content.

5. Viral Content Bee – Improve your social content promotion and drive traffic easily with Viral Content Bee. It helps you put your content in the form of targeted customers who are interested to share it over platforms like Instagram, Twitter, Facebook, etc. It is a smartly designed tool that helps the influencers to share your content automatically as per the interest of their readers or followers.

6. Venngage – Venngage is a great tool to help you create quality and engaging content with the help of infographics. It is a great way to help you put together your entire information in the most presentable manner with the help of data templates and graphic designs. Pair them with the right pictures and wait for the perfect kind of response that you have always been wanting to gain.

7. Brand24 – If you wish to know and track everything about your brand mentions or tags on social media, then Brand24 is a perfect tool for you. This tool you a peculiarly designed dashboard that makes it easier for you to locate mentions with ease over massively spread social space.

8. Reply – It is another effective tool that helps you link your social media accounts with customer care team for great customer service experience. It helps you connect all your mentions, direct messages, personal messages, tags and searches to a support ticket that is handled by the dedicated team in a single inbox. As per a study, an average customer expects a response from a brand within 60 minutes of their query. Hence, with the help of Reply, you can fasten up your turnaround time to get the maximum response.

Provided that social media tools have been evolving every other day, ensure that you choose the right tools based upon the purpose of your brand and its requirements. Not all social media marketing tools are meant for your business type. Hence, it is important to seek help from an expert that can help you analyze your current social media presence and how you can work upon it with the right tools.

Ensure to focus on your business goals and achieve them conveniently with the most effective
marketing tools.