What Does The Digitization of the Money Market Have in Store For You?

In ancient times, bartering was the prime source

Do you know the reason why human civilization has flourished for so many centuries?  Owing to the basic necessities- food, water, clothing, and shelter? Yes, that’s true but along with that the exchange of finances has been monumental.

In ancient times, bartering was the prime source of exchanging goods and services. Later people started to make use of metal coins, leather money, and then paper notes. Long gone are the days when we used to send a money order. Sooner everything was replaced by credit and debit cards and now in the era of digitization, money is exchanged in just a few seconds over a single click.

Why are we traveling through history?

From the barter system to digitization, we can see the radical departure of the traditional model of monetary exchange. In fact, experts anticipate the future of the money market to be more digital than today. Being the torchbearer of the money market, WebMob assumes the responsibility to walk you through this entire transformation.

So, let’s have a look at how digitization has paved the foundation for the future.

Substitution of Cash With Electronic Money

When was the last time you took out tons of cash from your bank to carry out a transaction? Seems like a long time ago, right? This is what digitization has achieved in this era.

Right from grocery stores to online shopping, digital payments through mobile applications have replaced it all.

People seem to have accepted digital banking as the new normal. There are even some examples of banks having fewer or no brick and mortar locations.

In the present age where right from money exchanges to loan applications when everything is possible through the smartphone in our pockets, is it even necessary to have a physical branch?

Around 94% of mobile banking customers use online banking platforms at least once a month.

Rise of the FinTech Industry

FinTech has played a huge role in the innovations and digitization of the finance industry.

It has offered faster, cheaper, transparent, and user-friendly financial services and products.

FinTech is altering the landscape of finance through online financial tools, money lending, tracking financial activities, creating investment opportunities, and automated chatbots.

Customers can compare shop, compare products and services offered by various financial institutions via FinTech platforms, and get answers to all their queries under one umbrella.

The industry has started to lay its roots in the market and will grow more rapidly in the upcoming days.

One of the biggest FinTech products is the digital payment, which holds 25% of the FinTech market.

The Introduction of Crypto-Assets

There has been a notable expansion of crypto-assets in recent years. The cryptocurrency allows the customers to exchange cryptocurrencies for assets such as fiat money or other digital currencies.

Due to the decentralization and speed of currency transfers, anonymity in money transfers, deflationary nature of digital currency, the cryptocurrency exchange market is booming in the market.

Applications such as crypto mining and cryptocurrency hardware wallets have proven beneficial for the customers, making the transfers much easier, and providing better security.

With the adoption of cryptocurrencies for real-world transactions, there would a huge digital transformation in the finance market for a better future.

According to Kaspersky, over 19% of people worldwide bought cryptocurrency before 2019.

Launch of  Blockchain, Artificial Intelligence, and Machine Learning

There is no progress without technology and similar is the case with finance. With the utilization of technical prodigies like blockchain, artificial intelligence, and machine learning, the scope for digitization has taken a step ahead.

These platforms are providing greater efficiency, better market transparency, minimizing the risks, and low costs for compliance and regulatory insights.

They have also made the comparability of entities and securities through universal data standards possible and have eliminated duplicated or redundant processes through ledger consolidation.

The AI-driven adviser can bestow you with low-cost advice solutions for money related matters.

Owing to such exceptional advantages, these platforms are sure to move up the wealth management value chain, streamline services, and cutting costs.

WebMob offers a wide range of Money Market trading platforms strengthened by all these emerging technologies. Do check them out here.

The cost savings from banks’ chatbot usage alone will reach $7.30 billion worldwide by 2023.

More Change on the Horizon

Digitization has started taking baby steps in the finance industry and undoubtedly it is going to flourish more in recent years. With the infusion of technology, the working structure of the financial institutions has been completely transformed into a better place than what it was a decade ago. From digital banking to chats and complex models which manage our financial health and resolve financial issues, we can see that every aspect of the finance sector has been impacted. Perhaps, mankind would be oblivious to currency coins and paper notes in some years.

With so much development around the corner, WebMob can help you give that digital touch to your organization. We provide Money Market Platform, Digital Exchange, Decentralized Cryptocurrency Exchange(DEX), ERC20 based Cryptocurrency, Blockchain solutions, and many more trading platforms to help your organization grow. Be it any financial institution or any personal financial decision, our professionals are here to help you out anytime.

So, let’s connect today and help you be a part of the digital evolution with WebMob.

Top 8 must-have social media marketing tools for brand success

Social media has become an integral part of our lives.

Social media has become an integral part of our lives. Just like brushing our teeth in the morning, scrolling through our phones early morning has become a routine. As we scroll through our
Instagram and Facebook feeds every day, we come across various new posts and start to like or share them because of their great content and pleasing aesthetics. Social media marketing plays an important role to promote one’s business or product with the help of mediums like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Tumblr. The content for these
platforms should be uniquely tailored and must help reach the potential audience to metamorphose them into conversions and alleviate brand awareness. Here is how social media marketing helps to enhance the growth of your company.

1. It helps to increase brand awareness. Social media marketing is the most sought-after technique that has proven to boost the awareness of your brand by driving considerable engagement with the help of likes, comments, shares, and reposts. It helps you reach the right audience and connect with them directly.
2. It helps to generate more leads and boost conversions with the help of promoting and sharing your products and content.
3. It is a great way to foster relationships with your potential customers. This can be done by staying in regular touch with them by responding to their queries and comments, conducting
polls or helping them with a quick turnaround. The Internet marketing industry is equipped with a massive range of social media marketing tools that help to enhance the brand success with the utmost ease. Not only they help you reach the right audience but also aids you in monitoring the consistent growth efforts that you make with these tools. Hence, here is a detailed guide to the top 8 social media marketing tools that you must include in your bucket list to attain the desired success of your brand.

1. Grum – Instagram has taken the world by storm. The entire day, our fingers are scrolling through the feed and we don’t seem to get enough of what’s coming up next. This social
media platform has revolutionized the marketing potential and engagement to a great extent. If you own a business and posting through your mobile phone on Instagram is a tedious task, then Grum brings to you a perfect solution. It helps you to post on Instagram with the help of your PC. You can also make most of their scheduled post time and swapping between different accounts. It doesn’t compromise on quality while editing or cropping the
pictures in any way.

2. Bit.ly – Bit.ly helps you track all your online activities. This tool provides custom URLs to help you measure your social insights. It is an incredible way to analyze which social media
platforms derive the most traffic from the content your post often. It is essential to keep a check on this tool to monitor the regular growth activities of your brand.

3. Canva – It is a renowned tool that every entrepreneur from small business to the big multinational company has been using for creating perfect visual content. With the help of this handy tool, you can create the most attractive and quality visuals despite being a non- designer. This tool is equipped with a huge variety of premium images, custom layouts &
overlays and stunning font selections. You can create eBook covers, photo collage, custom outlays with the help of this tool.

4. Animoto – Video is perhaps the best strategy to capture the attention of your audience. Hence, it is important to make it precisely informative with the right themes and templates. Animoto does a great job for you. It helps you reach out to the right customers with the help of a video that not only looks appealing but also spreads the right message among them. The greatest advantage of this stunning social media tool is that it helps you add text overlays throughout the video which helps customers know what is happening even if the volume is down! Rest assured and enhance your brand awareness with videos which are certain to receive more shares than theoretical content.

5. Viral Content Bee – Improve your social content promotion and drive traffic easily with Viral Content Bee. It helps you put your content in the form of targeted customers who are interested to share it over platforms like Instagram, Twitter, Facebook, etc. It is a smartly designed tool that helps the influencers to share your content automatically as per the interest of their readers or followers.

6. Venngage – Venngage is a great tool to help you create quality and engaging content with the help of infographics. It is a great way to help you put together your entire information in the most presentable manner with the help of data templates and graphic designs. Pair them with the right pictures and wait for the perfect kind of response that you have always been wanting to gain.

7. Brand24 – If you wish to know and track everything about your brand mentions or tags on social media, then Brand24 is a perfect tool for you. This tool you a peculiarly designed dashboard that makes it easier for you to locate mentions with ease over massively spread social space.

8. Reply – It is another effective tool that helps you link your social media accounts with customer care team for great customer service experience. It helps you connect all your mentions, direct messages, personal messages, tags and searches to a support ticket that is handled by the dedicated team in a single inbox. As per a study, an average customer expects a response from a brand within 60 minutes of their query. Hence, with the help of Reply, you can fasten up your turnaround time to get the maximum response.

Provided that social media tools have been evolving every other day, ensure that you choose the right tools based upon the purpose of your brand and its requirements. Not all social media marketing tools are meant for your business type. Hence, it is important to seek help from an expert that can help you analyze your current social media presence and how you can work upon it with the right tools.

Ensure to focus on your business goals and achieve them conveniently with the most effective
marketing tools.

Over the past few years, On-Page SEO has become all about Content

Over the past few years, On-Page SEO has become all about

Over the past few years, On-Page SEO has become all about Content, Keywords and Meta descriptions. Despite so many Panda and Penguin updates Google’s ranking criteria hasn’t changed that much.

It still remains – User Experience. Google wants its users happy when they visit any webpage.They are happy when they are engaged. This is where On-Page SEO gets a fresh definition.

In this blog, we have explained some quick and easy ways to do On-Page SEO.
It will not only boost your Google search rankings but also improve the User Experience of your website.

If you implement them you can significantly increase your website viewership.

Let’s Start:
On Page SEO Checklist 2017

Of course, in the On-Page SEO checklist, Content is KING! But, are you sure that besides so many SEO updates you understand what GOOGLE is looking for? Remember our conversation about cleaning the mess inside? The Off-Page Optimization clearly explains why you need to advertise your website to rank it higher.

Over the past few years, On-Page SEO has become all about Content, Keywords and Meta descriptions. Despite so many Panda and Penguin updates Google’s ranking criteria hasn’t changed that much.

It still remains – User Experience. Google wants its users happy when they visit any webpage.They are happy when they are engaged. This is where On-Page SEO gets a fresh definition.

In this blog, we have explained some quick and easy ways to do On-Page SEO.
It will not only boost your Google search rankings but also improve the User Experience of your website.

If you implement them you can significantly increase your website viewership.